The Impact of Corporate Social Responsibility as a Marketing Investment on Firms’ Performance: A Risk-Oriented Approach

In light of the growing interest in corporate social responsibility (CSR), there is still controversy regarding its impact on firms’ performance. this paper, we examine CSR initiatives, as a marketing investment, We treat initiatives investment and, consequently, returns appear over long term. use stochastic frontier analysis (SFA) approach which forward-looking financial market-based metric that captures firm’s long-term focus banking industry it confronts variety compound risk. find implementation positively reflected profit efficiency, regardless strategic commitment to implementing and bank size, these variables do not influence CSR–performance relationship. However, age competitive positioning have significant Our study provides valuable insights practitioners researchers, especially sector. provide empirical evidence importance positive performance Egypt one emerging markets.